CASE STUDY

Snyder Heating & Air Conditioning

Snyder Heating & Air Conditioning is a Jacksonville local, family-owned air conditioning contractor, specializing in residential cooling and heating services.

 
 

CHALLENGE

Before working with PCR, the marketing team at Snyder wasn’t using their website as a tool to generate qualified leads. They were relying heavily on an outbound sales team to generate new business and, as a whole, had little confidence in what digital marketing could do to drive new business. The website they did have was not optimized around search engine rankings and had no significant conversion points to capture user information.

SERVICES

• Content Creation
• Email Marketing
• Website Design
• Website Optimization
• Social Media Management
• Pay Per Click Advertising
• Search Engine Optimization
• Content Offer Creation
• Website Design
• Heat Map Tracking
• A/B Testing
• Marketing Automation


SOLUTION

We started our relationship with Snyder by explaining the value that digital marketing could bring to their sales. We introduced them to content marketing and worked to organically increase their SEO presence so that visitors could find their website with ease. We redesigned a conversion-friendly website, focusing on making contact and consult forms simple and accessible. For top-of-the-funnel users, we added secondary Calls-to-Action that offered resources such as eBooks and whitepapers to provide more information about heating and cooling solutions and the company. A clean, user-responsive website gave Snyder a leg up on their competition. Soon, the quality of their online leads had increased and they became the most valuable prospects to the sales team. 

 
 900% increase in average monthly website visits and 60% of total revenue generated from digital marketing efforts

900% increase in average monthly website visits and 60% of total revenue generated from digital marketing efforts

 
 
 

CLIENT CASE STUDIES