A family law office with nine locations serving the state of Florida. Specializing in men only divorce, child custody and alimony.
In a very competitive industry, this client focused on generating leads quickly but building the foundation for the website to sustain leads organically. Recognizing that divorce and child custody battles were not always an immediate decision, we had to make sure we put a strategy in place to capture the “ready to buy leads”, along with nurturing those who hadn’t made a decision just yet.
• Website Development and Design
• Content Creation
• Marketing Automation
• Pay-Per-Click Advertising
• Social Media Management
• Search Engine Optimization
In order for us to generate leads quickly, we built a pay per click campaign to start producing leads who were actively searching for a family law attorney. Building landing pages specific to services that would align with keyword searches allowed for lower cost per click and ultimately more conversions with our budget.
Our second focus was to update and optimize the website for user experience along with a content strategy that would educate and engage our website visitors and build the authority we needed in Google’s eyes.
Now that leads were funneling into the website via paid and organic traffic, we needed to put a lead nurturing strategy in place to nurture leads who weren’t ready to book an appointment. By offering free ebooks, we were able to capture contact information and follow up at later times.