The Jacksonville Jaguars are a professional NFL football franchise based in Jacksonville, Florida.
When the Jaguars decided to launch a premium ticket sales and business networking initiative aimed at Jacksonville’s top corporate leaders, they needed help building their database. They had plenty of ticket-holding contacts and a starting list of the city’s obvious business names, but needed a way to attract the CEO audience to fuel the program.
• Survey Marketing
• Digital Advertising
We conducted consumer research on the area’s top business leaders and made note of important data figures such as annual income, level of seniority and business type. Next, we applied our data findings to highly-segmented native advertising campaigns aimed at our exact audience, using platforms like Outbrain, LinkedIn and Facebook.
We created a benchmarking survey that was used as the destination for these ads. The survey presented a value exchange to our new leads: It gave them access to see how their business success stacked up to other Jacksonville brands and gave us new contact information. Now, we are able to continue our marketing initiatives for the Jaguars using consumer-driven data.